Bcg Matrix Of Microsoft Company Website

Microsoft Corporation is an American technology company. It’s headquarter is located in Redmond Washington USA. It was founded by two friends, Bill gates and Paul Allan; on April 4, 1975, in New Mexico.

BCG Matrix of Microsoft Corporation 1. Presenter Abdus Samad Sadi 2. Presentation on Boston Consulting Group (BCG) Approach 3. Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975. A brand product positioning strategy should be integral part of the company advertising and marketing strategy. Consider each of these pair. And suggest how.

Microsoft operates in multiple industries which are as follow, computer hardware, computer software, digital distribution and consumer electronics. The foundation of the company was built on, developing interpreting system for Altair 8800, eventually, company became market leader in computer operating system developing industry. Unfortunately, company has lost its market share to android in operating system industry. Some of the operating systems developed by Microsoft are, Windows 7, Windows 8.1, Window xp, window8, window Vista and others. Windows 7 was a big success on the part of Microsoft, in operating system industry. 2009-2015 windows 7 seized the highest market share compare to, Microsoft other operating systems.

Presently, Apple and Google are the core competitors of Microsoft in operating systems. Moreover, Microsoft Corporation operates in gaming industry, X-box and other complementary product and software related to the product is also the creation of company. 2015-2016 Microsoft bought two eminent companies LinkedIn and Skype technologies. Gigantic Corporation like Microsoft is not easy to manage, as mentioned in introduction that, Corporation has multiple operating segment and each segment operates in distinct industry.

For such organization formulation of strategy can be very complicated for top-level management. Therefore, to cope with the problem top-level managers use tools to formulate distinct strategy for each segment according to its needs. BSG Matrix is one of the tool which can be useful for top level manager to cope with dilemmas like, which strategy should be adopted for which segment? BCG Matrix was developed by a private consulting firm, based in Boston; “Boston consulting firm”. This matrix was specially designed for those companies which have multiple profit centers or operates in multiple industries.

BCG Matrix is a four quadrants graphic representation of multiple segments, which can be analyze by means of Market share and Industry sales growth rate. Following are the categories of segments in BCG matrix; Cash cows, Dogs, Question mark and Stars. BCG matrix examination of Microsoft is given below.

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